According to iResearch on the major entry and exit websites of the past two years, Chinese netizens’ behavior did not change too much. Portal, search engine and navigational websites are still the main choices for netizens to surf the Internet.
Above is direct quote from China Internet Watch.
Below is Michael Zhang’s interpretation and story behind what you see in the chart. Read on.
There is lots of information in this chart. And while it makes some sense, it is deceptive. Here is why.
There’s a HUGE user base for QQ, the first IM software in China. In many users’ cases, automatically logging in when PC is turn on is a norm. Then there will be a pop-up window of today’s headlines, a news portal. A user sees something interesting, clicks on it, goes to the news website that carries the content. Guess where they are going? Right. QQ.COM. This process gives QQ.COM the edge on other websites, since it’s integrated with their IM software that’s still popular in China.
360.CN has a web browser of their own, which many netizens are using right now. The reason is that 360.CN is part of the whole anti-virus package named 360 Safeguard, offered by Qihoo 360, a Chinese anti-virus software company. Many of the users are people with little to none technical knowledge about the computer and the internet, who at the same time, needs protection of their PCs that 360.CN claims to provide. They use it simply because it’s installed when you install the anti-virus software and set to default and it opens the portal page every single time you open your browser. That counts? Yes and No.
Despite the fact that the majority of Chinese netizens today use WEIBO, from Tencent or Sina, the number of people that actually go to WEIBO.COM (Sina weibo) is small. We need to understand that Weibo, like Twitter of Facebook, is App based as much as it’s browser based. People log onto their Weibo account from iPad, iPhone, Samsung Galaxy or other smart devices. They don’t necessarily go to that .com site with their browser in the morning. What they do is they log on to their account on their hand-held device as soon as they wake up in the morning, because it’s by their pillow.
Looking at charts and numbers lead you to inaccurate conclusions, if you don’t know the meaning and reason behind them. I’m here to help.